Introduction

Eden is a collective of independent individuals supporting Daniel Larimer's vision for fractal governance. It serves as the heart, or the "tabernacle," of the EOS community, acting as a creative space born from the center of EOS's sacred geometry.

Design Process

The process of designing the logo was unusually quick.

The design journey for this logo started with an extensive exploration of possibilities. I discussed potential branding ideas with all stakeholders. It was unanimously agreed that the community icon should be derived from, or somehow related to, the EOS/EOSIO logos.

Upon investigating community illustrations further, I discovered a relationship that illustrated the internal and external geometries. At the center of that geometry, a shape stood out, which embodied many of the attributes that Dan Larimer wanted to express in the community.

I created many iterations of this shape and presented them to all stakeholders, along with the rationale. The branding was immediately approved.

Chestahedron “Sacred Geometry” Origins

The Eden logo originates from the center-front face, the heart of Eden's sacred geometry, which aligns with the Chestahedron. This shape exists both inside and outside of the Chestahedron. This relationship can be seen in the following 3D object illustrations.

The top nine out of thirteen faces of the Eden Internal and External geometry are identical. This pentagonal shape aligns with the Chestahedron faces and is prominently displayed in the center, or "heart," of the Chestahedron. Its perfect alignment with the front and center of the sacred geometry can be seen in the subsequent animations.

1. https://gramho.com/media/883236374380016094
2. https://gramho.com/media/1924986530738200758
3. https://gramho.com/media/1924551516393162911

More on Frank Chester's Sacred Geometry:

1. https://www.youtube.com/watch?v=V7hOjLYz7g4

The Eden Logomark

Similar to the modern EOS logo, the Eden emblem is an iconic representation of sacred geometry's core. This shape also invokes the inherent and potent symbolism of a new home, a sanctuary, and a meeting place where a novel, free, and open fractal governance community is birthed and flourishes.

Notable features

• The heart and "tabernacle" symbolize the core of sacred geometry.
• The inner corners exhibit pure geometry, which softens on the outer edges.
• It stands out powerfully in all sizes, against both light and dark backgrounds.

Eden Logo Design Guide

The Eden logomark is straightforward to use.

The Eden Logomark

The Eden Logotype

The Eden Logo Lockups

The Eden Typography

• Use SF Display Pro whenever possible. If not, opt for a well-designed variant of Helvetica, like Helvetica Neue.

The Eden Color Palette

Eden Logo Download Files

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Eden Promotional Design Elements

Social Icons for Download

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Hero Images for Download

Dan often thinks far ahead of his time. He makes significant advancements and creates test technologies that may not be practical now, but could have a profound impact in the future.

The global imagery comes from the company's worldwide perspective. They aim to create a community that could become the genesis of a new form of governance, extending far into the future and possibly beyond.

New Horizon

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New Horizon - decentralized communities of the future

In this version, the dots and their connecting lines symbolize decentralized and autonomous communities. These communities can evolve, create new communities, and collaborate in the future. It's a broad vision indeed! Hopefully, this experiment will serve as a model for future growth and expansion.

Various iterations

Twitter Background for Download

Google Forms Background for Download

Backgrounds For Download

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Zoom Desktop Backgrounds for Download

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Zoom Mobile Backgrounds for Download

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Eden NFTs

The integration of Non-Fungible Tokens (NFTs) in the form of community cards within the EdenOnEOS application serves both symbolic and practical purposes. These NFTs, tied to specific members, reinforce a sense of belonging and participation, and also serve a functional role in the app's infrastructure, fostering collective responsibility and shared ownership. This development is a testament to the community's input and its role in shaping the application.

NFT Design Research and Exploration

Internally, the NFT was likened to a passport, prompting me to conduct a brief research project on the components of a passport. This led to the identification of our branding elements that could be applied in this context.

• Background image
• Watermark
• Photo
• Specific identity information
• Relation between photo and information
• Use of country of origin as a brand/logo

NFT Design Components

The NFT designs consisted of various elements, aligned with the EdenONEOS brand designs that I had developed. These components formed a cohesive design, showcasing the unique identity of each token and the associated user.

• User-provided photo
• First and last name
• EOS account name
• Membership date
• NFT number
• Logo
• Watermark
• Background

Applying NFTs to Lo-Fi Mobile First Designs

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In-Application Illustrations

User-training for rank order meetings

Since voting needed users to learn new steps, I made training pictures to help get new members ready. Even though they weren't used in the app, these pictures were important reminders for the team about the steps involved and who they affected in meetings.

Key user-centric issues the illustrations highlighted about voting:

1. Introduce yourself and your contributions efficiently.
2. Be aware of the time remaining.
3. Understand the consensus mechanism and use it to help the group succeed.
4. Vote with a consensus, or influence a consensus to vote with you.
5. Make sure someone records and posts the meeting.

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Color and Typography Guide

The first version of EdenOnEOS was intended to be very minimal. Typography and color only. For the color palette we adhered to web standards.

Thanks!

©2025 Thomas Hallgren