EA requested a simple and true-to-brand promo kit for in-game as well as YouTube promotion videos that worked across regions.

QVC - Japan

QVC Japan requested a change to the overall look and feel of the channel on-air and online. This included a new logo, show titles, open animations, color schemes, call-outs, and on screen selling display. Hundreds of graphic components were created, to fill very specific purposes, needed to work together seamlessly. The new design increased audience perception among younger shoppers and overall sales increased 10% soon after launch.

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Show-open styles

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On-screen display (OSD)

Like QVC, branding for Shop Channel Japan included logo through online and online element deliveries of hundreds of graphic elements that needed to work together seamlessly.

On Screen Display and promotion design