Personal AI Design Process Project

The product concept:

The bouquet preview app provides an alternative to choosing from a series of options on a florist's website. It allows users to see how a virtual assistant might combine different groups of flowers.

2024-Bot-A-Bouquet-App-Concept-Research-UX-ThomasHallgren

Last modified by Figma ⋅ a year ago

Bouquet preview app for a florist

Project Overview

The problem and the goal

My role and responsibilities

Understanding the user

User research: summary

User research: pain points

Persona: Julia

Problem statement

User journey map

Persona: Ha

Problem statement

User journey map

Persona: Jennifer

Problem statement

User journey map

User flow

User flow diagram

Starting the design

Home

Paper wireframes

Digital wireframes

Builder

Paper wireframes

Digital wireframes

Results

Paper wireframes

Digital wireframes

Checkout

Paper wireframes

Digital wireframes

Confirmation

Digital wireframes

Navigation

Digital wireframes

Help & Tips

Digital wireframes

Low-fidelity prototype

Usability study: findings

Refining the design

Mockups

1: Feature Name Confusing& Frustrating

2: It’s hard to find edit

3: This is backwards

4: One item is not enough

5: Tracking arrival is needed

Mockups (lo-fi)

Lo-fidelity prototype

2024-Bot-A-Bouquet-App-Concept-Research-UX-ThomasHallgren

Last modified by Figma ⋅ 9 months ago

Theme discovery through affinity mapping

Accessibility considerations

Going forward

Takeaways

Next steps

Hi-fidelity Designs

Prototype (lo-fi)

Hi-fidelity prototype

2024-Bot-A-Bouquet-App-Concept-Research-UX-ThomasHallgren

Last modified by Figma ⋅ a year ago

Thank you and stay tuned!

This is a work in progress. Check back again soon for the conclusion…

©2025 Thomas Hallgren