Psinq Creative Brief

Target Audience

The target audience for our logo includes individuals, communities, organizations and policy makers interested in humanity, thriving communities, accountability, responsibility, making real change.

The logo works with our mission to help humanity to work together, in groups, empowering the individual through the platforms, frameworks, and models we create.

The psinq logo holds multiple meetings. The dots, representing people who gather in groups of six to rank order contributions to the community. They also the shape of the Psi in Psinq. Ideal groups sizes are currently six, this is mathematically determined in Psinq. The number of dots 3/6/3 can be constructed to represent 3/6/9, which according to Tesla are the only numbers that can exist as Energy without losing their identity.

3 (plus itself =) 6, (and 3 + 6 =) 9.

3 + 6 + 3 = 12, 1 + 2 = 3

Message

The Psinq logo is also suggests coordination, amplification of individual impact through contribution, and unity. The logo represents a new era of community coordination and collaboration.

Key Attributes:

Versatility: the logo works well on black, white and gray backgrounds. It has good copy.

Humanity: The logo evokes a sense of accountability in humanity.

Psi: It draws inspiration from the shape of the Psi character symbolizing groups of people coming together represented by dots of light and rank ordering contributions.

Style: is modern and approachable own-able, memorable and recognizable.

The logo scales clearly and functionally to any size.

The logo is easily adaptable to motion in the it can be animated on as blinking lights, move in 3D space or a combination of the two, with the potential for dots to be used as foreground and background elements to represent the people in communities.

Imagery of People

Black and white line illustrations of community members communicating through colorful talk-bubbles in 3/6/9 dot groupings, aligned inside and outside of these colorful shapes and ideas.

Individually the logo and images convey humanity, community, and mathematical self-similarity, that also relates to accountability, transparency, and the power of the individual.

Collectively, the logo and images convey integrity, transparency, authenticity, and empowerment, proved in mathematical political party capture resistance.

Logo discovery

‣

Research: Inspiration of PSI (ψ)

‣

Design: Logo Visual Design Process

Final Logo Kit

Psinq-Logo-Package.zip89.2KB

Logos

1COLOR LOGO for LIGHT background: logo color: surface / gray / 800

1COLOR LOGO for DARK background: logo color: surface / gray / 400

GRAY LOGO for LIGHT background: logo color: surface / gray / 600

GRAY LOGO for DARK background: logo color: surface / gray / 400

Logo rationale

Logo and LogoType

3:6:9 Dots

We introduce the concept of dots to elaborate on the Psi shape. These dots represent:

Groups of six people
The sequence 3:6:(+3=)9, which Tesla asserted are the only numbers that can exist as Energy without losing their identity. Modern physics supports this notion, highlighting the importance of these numbers in studying atomic and subatomic particles. This suggests Psinq can function within any community, regardless of its size.

The name Psinq signifies a system where people communicate to organize and synchronize their communities.

Frequency in People

This implies the concept of frequency, much like Tesla's belief that everything has a frequency. It suggests that to contribute to a community, one might need to align with its frequency, or alternatively, influence the community's purpose and its frequency impact on the world.

The name begins with "psi", as noted earlier, starting with "p" for "people", and concluding with "q", representing "question". In a psinq community, members contribute and question how they can make the most significant contribution and create the greatest impact within their community.

Notable LogoMark features

The design of the psinq logo is deeply rooted in the inspiration derived from the lower-case Greek "psi" character, which presents a unique and distinctive shape.
The "psi" character holds a plethora of unique implications, spanning across various disciplines such as linguistics, culture, and even mathematics, thereby infusing the logo with a multidimensional significance.
The self-similar nature of the "psi" shape distinguishes it from other forms, making it a unique element within the design.

In the role of an Icon: The lower-case "psi" can be likened to popular icons such as Aquaman's trident, which is easily recognizable and carries a strong connotation of power and authority.

In its function as a Symbol: The "psi" serves not only as a Greek character but also signifies the concept of triune or trinity unity, further associating it with strength and leadership.

In its capacity as an Index: The specific arrangement of dots that construct the logo are reflective of Tesla's 3/6/9 theory, as well as representing the number of people typically present in a rank-order meeting. This adds another layer of meaning to the logo, tying it in with theories of order, hierarchy, and innovation.

Distinctive Characteristics of the LogoType

The palindromic nature and self-similarity of the lowercase characters "p" and "q" form an integral part of the design. This design element not only makes the logotype visually appealing but also supplements the inherent self-similarity of the logo, creating a unified aesthetic.
Moreover, these characters complement the self-similar aspects of the lowercase Greek letter "psi" (ψ). This aspect of the design further emphasizes the theme of symmetry and reflection in the logotype.
A notable feature of the logo is the dotted lowercase "i", which symbolizes humanity. This design choice injects a sense of human connection and empathy into the brand, making it more relatable to its audience.
Lastly, "Psinq" is composed of only five characters. This is not just a random design choice but a thoughtful one, as it reflects the minimum typical number of members in a rank order group. It shows the brand's focus on community, team dynamics, and collaboration.

Logo levels of meaning

Icon: The logo of our brand is designed to be iconic and easy to recognize. With a design that bears a striking resemblance to a standing human figure, it symbolizes the human-centered approach of our brand.

Index: Moreover, the origins of the logo can be traced back to the lowercase Greek character "Psi." This is not merely a random choice, but rather it abstracts and incorporates the rich symbolism associated with this character into the logo design.

Symbol: The logo is more than just a visual identifier; it carries a deeper meaning. The three vertical lines, which are a key element of the design, create a sense of dynamic energy. They represent the continuous growth and progress that our brand strives for. Furthermore, the use of varying colors suggests light with different intensities. This is a subtle yet powerful representation of the diverse brightness levels, which symbolize the diverse contributions of our united community members. Each member, like a unique light source, adds their unique glow to the collective brilliance of our community.

Cornerstone

Three columns form the cornerstone of new forms of community governance.

New forms of democracy necessitate entirely new foundational structures, rules, and organization.

Beyond the logo

Psinq Launch Website Design

Community is expressed through the pictures of people in communication, and the illustrated characters developed and shown interacting in the designs. Colorful social communication bubbles with six dots is displayed protruding from each bubble, reminding us of the dots in the bubble, and Tesla’s reference to 3, 6, 9.

Link to the site from early 2024.