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UX and product design experience

Results below. We can talk process.

  • Maserati Japan UX UI design iPad App, stage 1. Design Discovery - Racing Heritage and Checker Flag

    Opportunity

    Maserati Japan wanted to showcase the unique Maserati lineup for the Japanese market. The Japanese Dealership Association and Maserati Club were at odds about how to do that.

    Action

    Conducted extensive competitive research and interviewed buyers, club members, and sales staff. All groups agreed, they needed an application that featured the cars and locations to travel to in Japan. The car line up, history, and accessories information were tied to features such as dealer locations and Maserati Club Events for new and old Maserati owners. Buy a car and join this exclusive club.

    Result

    Dealers included an iPad with the application in the glove compartment of every new Maserati sold in Japan. The app furthered the customer's appreciation of their car with information about it and the history behind it. But it also brought more new Maserati buyers into the Maserati Club. This was a big win because these cars often sold through word of mouth, and Maserati drivers wanted more of their friends to get Maseritis to go out on weekend driving trips.

  • Collabworks. Enterprise mobile web UI design. Data intensive calculation, filtering and analytics

    Opportunity

    CollabWorks had Action-Based-Costing solution applied to the work that workers do. It was comprised of 10 modules with dozens of steps requiring professional on-site moderation by highly skilled HR professionals.

    Action

    A heuristic evaluation of all the modules helped to find common structure and data types, also revealing deviations in terminology. All ten modules required iterative design, prototyping, and testing with users. Calculations were also recreated and advanced to match new thinking developed in the process.

    Result

    All ten modules were successfully combined into one solution that, with only 30 minutes of training, empowered customers to independently use and gather insights on the value of their teams. The tool proved extremely valuable, for example, technology teams of 24 at a Fortune100 company successfully increased annual value by $1Million.