UX/UI Motion-Design Requires Semantic Meaning
UX/UI-Motion Design can be extremely effective when applied with semantic accuracy. It can enhance navigation, making it more efficient, effective and confident for the user.
More than a decade and a half of motion design and on-screen-display experience for television and interactive has inspired in me endless (creative and analytical) thought on how to display information both entertainingly and semantically. Whether for video-Info or application-UI, it is important to define your paradigm, assign semantic meaning, extend it, and then be creative within these confines. The Semantic Meaning approach requires analytical and creative thought to collide in order to produce unique and intuitive solutions. Remember that limitations are opportunities.
Creative motion design, such as entertainment for video is a freer way of thinking about motion - it’s the medium for “Viewers”. As Product designers, it can be valuable to understand motion design principals, because even when working within the confines of UI-motion limitations, we can always achieve a more entertaining “bounce”, “swipe”, “stack”, “wipe” and “squeeze” while remaining semantically correct.
Hope you enjoy the following (affirming) article on UX/UI motion as much as I did: http://goo.gl/O430uc