Blog: UX Matters & Design Thinking

Excellent Survey Example - Keep It Simple

CT Shirts Update: A recent follow-up survey that I received is on brand, and very easy to complete (except the text was not easy to read.). The survey stayed on-brand in many ways: 1) visually, and 2) trademark ease of use - it was easier to complete than ordering a shirt. If only other companies understood their customers enough to understand the 2-3 questions to ask a specific customer regarding one particular recent transaction. 

Unfortunately many large companies often ask a customer to take a 7-15-page generic survey - which negatively affects the customer’s perception of the company. CT’s ONE-PAGE survey, on the other hand, captures the most critical metrics required to assure the success of the company, based on that single most recent interaction. I would not mind taking another survey from them in the future. Would you? Companies who understood what metrics they need know how to keep it simple probably.

Color Psychology & Product Design

Color psychology in product design, and design, in general, is a no-brainer that should be part of what you do as a designer - especially if you’ve been to design school. What gets interesting is when we explore the nuances of subtle color differences, like browns for instance (think Hershey’s brown), and other colors that have to be spot-on or else they end up being oh-so-wrong. Getting the color right on screens is also more critical because today they are remarkably color accurate. 

Back in the old NTSC TV and early mac/windows days color was difficult to reproduce across devices — lots of manufacturers tried, and rarely succeeded. As a result, design color choices were often “stark” by comparison (i.e., Windows Blue). To differentiate was challenging. Some rose to the challenge and created styles, such as crunched backs, experimentation in silver nitrate film effects and more. Today color reproduction is more accurate across the board. From printed posters to billboards that project light at us from across the highway. 

It’s a whole new world for designers working with color. They say that having limiting factors is a good thing. So now that there are fewer color limiting factors, what will we do with all these color choices?

Check out this related article by Muditha Batagoda:

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Text Line Texture by Thomas Hallgren

My first book on design thinking for children was published in 2015. It's on Amazon, the link is below. Hope you enjoy reading it to your children and grandchildren.
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When confronted out of the blue by a thin red Line, our main character, Text, sets out on a fun path of self discovery. A path that leads to a new friendship along the way. For parents who love to read to their children, Text Line Texture is the perfect introduction into the world of text-only books. Children’s Book. Age range: 4-10.