Design thinking and UX process


Passionate about design thinking applied to UX as a means to solve real business problems while creating meaningful encounters and experiences for people with products, and brands.


“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.” – Dieter Rams


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STRATEGY

Stakeholder Meetings
Understand User Needs
Company Goals
Project Goals and Objectives

RESEARCH

Field Studies
Observe/Shadow Users
Interview Users
Evaluate Existing Systems

SCOPE

Define Common Tasks
Write User Stories
Determine Relationships
Create Personas

DESIGN

Brainstorm
User Flow
Align with Strategy
Whiteboard
Wireframe

PROTOTYPE

Clickable Prototype
Flow Charts
Styleguide

DEVELOP

Stakeholder Agreement
Finalize Deliverables
Enhance through sprints
Review results



RESEARCH

Solutions require a as complete an understanding of the problem as possible. Talking with users AND watching them use the product is essential. Research can and sould cover user types in various environments, include surveys and online competitive analysis.

DESIGN

Design must balance requirements and concerns of users to define options and paths that solve real problems. Iteration can and should be quick, and fun!

DELIVER

Once we agree to a solution, we must also agree to what can be delivered, and when. My expertise is in building consensus among diverse and agile teams has helped teams to delliver as agreed in features and time frames.