Design thinking and UX process

Be passionate about design thinking and apply it to UX that solves real business problems, while creating meaningful experiences for real users.

“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.” – Dieter Rams

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Meet with stakeholders to define opportunities, obstacles, goals and objectives. Question everything.


Get into the field. Shadow real users, and interview them. Find real user needs and wants to compare with business objectives. Evaluate existing systems.


Define the most common, and most important tasks. Create user journeys. Test user journeys against real users needs and wants, in the field.


Design key user flows, and discover which align with the business strategy. Test with real users in the field. Get feedback. Rinse. Repeat until great.


Create detailed clickable prototypes. Interview, then test with real users. Get into the field. Include stakeholders. Get answers to crucial business and user needs. Refine, repeat.


Focus and prioritize sprints. Test detailed prototypes and flows - to the Nth degree. Hunt for friction points. Refine until team buy-in. Repeat. Sprint


Solutions require a as complete an understanding of the problem as possible. Talking with users AND watching them use the product is essential. Research can and sould cover user types in various environments, include surveys and online competitive analysis.


Design must balance requirements and concerns of users to define options and paths that solve real problems. Iteration can and should be quick, and fun!


Once we agree to a solution, we must also agree to what can be delivered, and when. My expertise is in building consensus among diverse and agile teams has helped teams to delliver as agreed in features and time frames.