Create and validate provisional personas through customer Interviews.
Validate and discover new value propositions while confirming personas in customer interviews.
Comprehensive matrix research of competition. Understand the history, value propositions, risks, and search for blue ocean opportunities.
Document competition strengths and weakness on relevant platforms.
Define and document key experiences that address top value propositions in focused user flows.
Mockup key experiences as wireframes and detailed designs.
Recruitment strategy includes defining customers, screener questions, setup, value prop questions, scenario review questions.
Identify location, arrange meeting times, tasked team members take detailed notes. Execute rubric. Summarize results.
Test value propositions online with defined prospect groups based on personas and learned factors.
Review analytics during testing. Iterate on the prospect, the value prop, and the design.
Analyze results based on personas, value props, and key experiences.
Define market opportunities based on new knowledge gained through the process. Iterate.