Motion and on-screen design

Case Studies


Sims3

As Sims3 started to roll out, EA needed a simple and true-to-brand promo kit for in-game as well as YouTube promotion videos. The plum-bob led the way to designing and animating a fun and uniquely branded promotion tool kit. Working across regions and languages was essential to the success of the design.

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QVC - Japan

Expertise in on-air Japanese shopping channels did not come easy. After 10 years working with Shop Channel Japan (HSN), QVC was ready for a change in the overall look and feel of the channel on-air. Reworking the on-air look to be competitive was a methodical process that started with a new logo, show logos, open animations, color schemes, call-outs, and the ever-present on screen display (OSD). Hundreds and hundreds of graphic elements were designed, each for very specific purposes, and each needed to work together at any time during a show. The new branded look was both vibrant and fresh. Many of the show sets were updated at the same time. The new design improved audience perception among younger shoppers.

Show-open styles

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On-screen display (OSD)

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Shop Channel - HSN Japan

Work with Shop Channel started before it launched in Japan in 1998, with the current Channel logo and a series of live-action IDs (that played for over 12 years on air). This was followed many years later with the design of show graphics, promotional packages, and on screen looks as the channel matured into what is on-air today - their now-famous 1/2 round area look with trademark lower 3rd “tail”. Details are everything. The primary Green look was supported by gold, black, pink and other colors as needed for programming over time. The pink dot in the Shop Channel logo has survived the test of time. From the logo atop the Shop Channel building in Tokyo, to online and all on-air graphic systems, promos, IDs, live action, and toolkits.

On Screen Display and promotion design

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PartiTV - Japan

On Screen Display and promotion design

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SZTV - China. Creative development

Total Rebrand Pitch

Reel Clips


ChinaToday CCTV9

ChinaToday CCTV9

ZDF Germany - Made For TV Movie

ZDF Germany - Made For TV Movie

BeJane Open

BeJane Open

Shop Channel Japan - Show and Promotion Packaging

Shop Channel Japan - Show and Promotion Packaging

Cinemax Up Front

Cinemax Up Front

EA Medal Of Honor - Design & Animation

EA Medal Of Honor - Design & Animation

Army Of Two

Army Of Two

DVD Montage

DVD Montage

BeJane Montage

BeJane Montage

ZDF Germany - News Open and Packaging

ZDF Germany - News Open and Packaging

ZDF Germany - Made For TV Movie

ZDF Germany - Made For TV Movie

QVC Japan Rebrand - Show Open Montage

QVC Japan Rebrand - Show Open Montage

Shop Channel Japan (HSN) Branding & Promotion Montage

Shop Channel Japan (HSN) Branding & Promotion Montage

ChinaToday CCTV9

ZDF Germany - Made For TV Movie

BeJane Open

Shop Channel Japan - Show and Promotion Packaging

Cinemax Up Front

EA Medal Of Honor - Design & Animation

Army Of Two

DVD Montage

BeJane Montage

ZDF Germany - News Open and Packaging

ZDF Germany - Made For TV Movie

QVC Japan Rebrand - Show Open Montage

Shop Channel Japan (HSN) Branding & Promotion Montage