Welcome Onboard!

Onboarding needs to be a simple and welcoming experience. It’s different for B2B vs B2C, yet both need to accomplish a similar goal: get users onboard with as little friction as possible. Great article on the topic from InVision, check it out.


The end of app stores? Yep

Why product thinking is the next big thing in UX design - InVision Blog

UX/UI Psychology: Cognitive Barriers & Overload

UX Theory does no have to be hard. In fact results most often look ridiculously  “simple”. But like all disciplines, the simplest solution is most desirable, especially when it reduces “Friction”. For example my studies in color psychology helped explain how color affects the mind and decision-making. We want to reduce cognitive dissonance. For example, have you ever had a color just “grate on you” – that’s an old fashion term for cognitive “friction”. Just like color, subtle but important variations in UX can lead to very different results. We can explain some of it using psychology terms. But UX design is not psychology, just as psychology is not UX design. So we should try and find ways to use psychology in our design process to help us to make better, and more informed UX design decisions. Consider for example: Cognitive Barriers and Cognitive Overload - two complementary UX evaluation perspectives.

UX problem solvers have to be multi-disciplinary, active thinkers, willing to take chances, be highly visual, temporal, decision makers, be rational, be emotional, follow threads that lead to understanding, backtrack and find ways to transform rational machine processes into experiences appropriate for human beings. We design UX for People, so yes psychology should be a part of it.

Follow the link to a great, brief article on Cognitive Barriers and Overload: Enjoy!


Understanding Product Design | Easy User Experience

Help! Need feedback. Self-driving car UX problem. Roller Coaster Drive Mode?

Which of the following drive modes should be made available in self driving cars? 1) Grandma, 2) ECO, 3) Standard, 4) Sport, Getaway, 5) Dukes of Hazard, 6) Rollercoaster - Car on rails?!

Micro Animation in UX Design. 

Here is a great article on the subject. Check it out! 

One of my favorite quotes: “You must remove frustration before attempting delight”


Planning to Design for AndroidTV? 

Entertainment needs to chase us as we move about our lives more than ever. That means the experience on our mobile devices needs to sync with our living rooms, computers, pads and other devices. As Experience designers we need make what we can as seamless as possible. There are already similar approaches to the navigation on AppleTV and Android devices. I’ve already mentioned AppleTV UX/UI design. If you are interested in making Android more seamless, check out this article as well. 


Github Design Style Guide Management - Easy.

Ever wonder how to manage your style guide across design groups, with multiple UX and UI designers? Think like your development team to collaborate and manage it on Github. It’s not complicated, and when I saw this article I realized it needed to be shared - could not have written it better myself. As always, keep the process simple, and communicate with your team to make the process work. 

A brief outline on how to be a Github style guide team: https://goo.gl/LsvMb5

2024 Olympics. Clearly Paris knows how to brand their olympics. If only Tokyo could acknowledge its own culture and brand their games as well.


Wha???! Don’t Disrupt. Invent Within UX Patterns.

Ever use an app or website, and suddenly feel like you are not sure what you are supposed to do? Can’t find the menu, the filtering is on the left when before it was on top, can’t sort, no more back button, can’t find the sub mens, Whaaaa??!! Maybe the pattern changed and nobody told you. It’s not your fault! The pattern should have been consistent from start to finish. 

If you are a UX designer, don’t “Disrupt” the pattern. Use it to keep your users feeling “smart” as they navigate your incredibly “simple” app or website. 

Oh, by the way, here is an interesting article on UX Patterns: http://goo.gl/cehPpp

UX designers should give more thought to the style and tone of the written word and how that consistently speaks to the end user. We should ask: does the text document, reassure, confirm or notify in a way that the user expects?

These are all very good and important things to keep in mind if we want to creat clear and effective user experiences. Ideally we want to use as little text as possible. But in the real world when we need text to guide the user, let’s do it right.

For those of you writing the text for an enterprise application, a mobile app, a utility, or a game, I have to recommend this article to share with your team. Everyone should be aware of the text, get your whole team on the same page!

Check it out:


As designers it’s our job to make decisions about all things that matter to the design of the project or an interface design or an application flow. We are the decider’s. It does not mean that our decision ends up being final, but it is our responsibility to decide and defend that decision.

Deciding quickly and efficiently is what moves the ball forward in any project. Sometimes that decision can be made more in regards to the functional requirements of the project at hand. Hopefully it’s not made arbitrarily. In fact it should not be made arbitrarily. But in the end we have to decide.

The following article outlines some graphic choices designers have made in 2015 related to website design. I think a lot of these choices are related to visual readability and efficiency and website design.

Check it out I think you will find it informative.

UX/UI Motion-Design Requires Semantic Meaning

UX/UI-Motion Design can be extremely effective when applied with semantic accuracy. It can enhance navigation, making it more efficient, effective and confident for the user.

More than a decade and a half of motion design and on-screen-display experience for television and interactive has inspired in me endless (creative and analytical) thought on how to display information both entertainingly and semantically. Whether for video-Info or application-UI, it is important to define your paradigm, assign semantic meaning, extend it, and then be creative within these confines. The Semantic Meaning approach requires analytical and creative thought to collide in order to produce unique and intuitive solutions. Remember that limitations are opportunities.

Creative motion design, such as entertainment for video is a freer way of thinking about motion - it’s the medium for “Viewers”. As Product designers, it can be valuable to understand motion design principals, because even when working within the confines of UI-motion limitations, we can always achieve a more entertaining “bounce”, “swipe”, “stack”, “wipe” and “squeeze” while remaining semantically correct.

Hope you enjoy the following (affirming) article on UX/UI motion as much as I did: http://goo.gl/O430uc

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Text Line Texture by Thomas Hallgren

I <3 design and illustrated children’s books. So I found a way to bring my two passions together - into the first of it’s kind, children’s book for designers, titled Text Line Texture, it’s quite a journey. Read it to your little ones. An introduciton to Text-only books.
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When confronted out of the blue by a thin red Line, our main character, Text, sets out on a fun path of self discovery. A path that leads to a new friendship along the way. For parents who love to read to their children, Text Line Texture is the perfect introduction into the world of text-only books. Children’s Book. Age range: 4-10.