UX/UI Psychology: Cognitive Barriers & Overload
UX Theory does no have to be hard. In fact results most often
look ridiculously “simple”. But like all disciplines, the simplest
solution is most desirable, especially when it reduces “Friction”. For example my
studies in color psychology helped explain how color affects the mind and decision-making.
We want to reduce cognitive dissonance. For example, have you ever had a color
just “grate on you” – that’s an old fashion term for cognitive “friction”. Just
like color, subtle but important variations in UX can lead to very different
results. We can explain some of it using psychology terms. But UX design is not
psychology, just as psychology is not UX design. So we should try and find ways
to use psychology in our design process to help us to make better, and more
informed UX design decisions. Consider for example: Cognitive Barriers and
Cognitive Overload - two complementary UX evaluation perspectives.
UX problem solvers have to
be multi-disciplinary, active thinkers, willing to take chances, be highly visual, temporal, decision makers, be rational, be emotional, follow threads that lead to understanding, backtrack and find ways to transform rational machine processes into experiences appropriate for human beings. We
design UX for People, so yes psychology should be a part of it.
Follow the link to a great, brief article on Cognitive Barriers and Overload: Enjoy!