Color Psychology & Product Design

Color psychology in product design and design, in general, is a no-brainer and should be part of what you do as a designer, especially if you’ve been to design school. What gets interesting is when we start to get into the nuances of different colors, like browns (think Hershey’s brown), and other colors that have to be spot on or they just end up being “so-wrong!”. Getting the color right on screens is becoming much more important as screens are getting extremely color accurate. 

Back in the old NTSC TV days and early mac/windows days color was never easy to reproduce across devices — so color choices were “stark” by comparison. To be different with color meant you had to be very different. That led to more experimentation in areas like crunched backs, silver nitrate films and more. Today color is getting better. and it’s not reflected color anymore like old billboards, color is projected at us in light on billboards. 

It’s a whole new world for designers, and so once again will be very important to designers learning to create products and promotion to be better with color…

Check out this great related article by Muditha Batagoda: